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Beauty Industry

Innovations in Asian Shopper Technology

How brands are using mobile technology to drive sales in Asia.

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By: Jamie Matusow

Editor-in-Chief

Some retailers have been utilizing new technologies to drive cosmetic sales in Asia. These include m-commerce, QR campaigns, and the i-butterfly app.

But Bryan Hara says not all new technologies are worth the effort – see how he has rated the efforts that some retailers have made, in Beauty Packaging’s Expert’s View: Innovations in Asian Shopper Technology.

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